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"I get so much content for free on the internet. Why would I want to pay you for yours?"
I'm glad you asked. Here is why...
How many free Facebook Groups have you joined just to unfollow it weeks or months later and never executed on the advice they shared in the group?! How many YouTube videos did you watch but can't remember sh*t from? Plenty, right?
I certainly kept falling into this trap, and IT IS A TRAP in my opinion.
I know what I am talking about because of two or three compelling reasons. (Wait until you read the last one...)
First: It's based on my own experience and behaviour. The less a thing costs the less I value it (aka act on it).
Second: I see it on a day to day basis with clients who buy courses for 100-1000 EUR and never watch the content.
And third: I test and compare results. While people in a paid (still cheap) mastermind act on the tasks they declare as important and would complete till the next meeting, people in a free mastermind keep procrastinating on the tasks and find excuses.
"Sure, Olli... but I am not like that!"
To that I say, well when was the last time you really appreciated sunlight, the beauty of nature, your mind or your body? (Hint: 99,9% of the time you take it for granted...because it comes free!)
What do you think happens in a high level mastermind where people pay thousands per year just to be in the same room as the host?! (Not to mention all the other great minds that joined.) There are groups that kick you out if you don't act on your word and contribute to the group! Just saying...
Here is the short version below for you SCANNERS out there ;-)
Anything that costs (a lot of) money we value.
Anything that is free we take for granted.
You don't actually value FREE as much as you think you do. You might be grateful to get it but if you are like most people you rarely act on it (because your subconscious thinks "if it's free, it's not worth much because otherwise it wouldn't be free"). Also: people tend to value stuff based on it's price, and it's most stuff is free they ignore it. That's why 99,9% of all downloaded ebooks rot on the hard drive. (My personal estimated guess based on personal experience 😅)
It has become human nature. Sad but true.
So, I want to provide something worth your while that adds unique value to your business (+ life) instead of stealing time from it while you appreciate it by paying for it. I'm just being transparent and straight with you.
I don't want you to consume.
I want you to create. (While I'm writing this to you I am also writing to myself.)
And for this you need more than inspiration..
You need actionable insights.
That's what I want to give to you with this email and the content in it.
For example: Instead of sending you a link to a cool video I think you should watch, I'll give you the insights I got from it and how you can use them in your business. What makes this super-unique is that these insights are fueled by my working experience as a Head Of Marketing in different markets: Agency, consultant, corporate, coaching, D2C startups ...
As one of the founding members you have access to exclusive content and perks that others never will (unless they a pay a premium)!
1. You can cancel at anytime
2. I won't come to your house and delete the emails you already got, I promise. 😅
3. During your membership the number of perks you receive will increase but the price stays the same for you.
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